You Are Yoga

We worked on this yoga brand late in 2019 and put a lot of symbolism into the logo to create an icon that sums up the ethos of this company.

We used the sacred geometry of the Sri Yantra as a base for the icon which represents the union of feminine and masculine energy. We then added the Triple Goddess symbol, depicted by 3 moons and representing:
The Maiden – the crescent moon reflecting innocence, self-expression and empowerment.
The Mother – the full moon reflecting nurturing and fullness of life.
The Crone – the darker side of the moon reflecting transformation and guidance.

We then added aspects of the moons to the typography, so when used as a stand alone word mark it still carried the deeper meaning hidden in the logo.