Ginger Wellbeing is a lifestyle blog currently in the progress of starting up. We worked on the brand identity with the aim of creating a fun fresh brand aimed at women aged 25-45. The blog will look at health, fitness, recipes and mindfulness with plans for a strong presence on instagram. As part of the initial branding process we made some social and web concepts to show how the brand can be used in the real world. A brand identity is more than just the logo, every visual you put out into the big wide world needs to represent who you are, in a cohesive manner that relates to your customers and makes them want to interact with you.
How this case study relates to you?
It is becoming ever more obvious that online presence of brand is key to any customer journey. Just think of the last time you did not refer to your phone or a quick “google” of something you are considering to purchase or do business with. We have the experience to improve you online presence, this could be as simple as just updating your current website with some web friendly content and imagery to a full website overhaul with a marketing plan.
Thinking of using Canva for social artwork?
We understand you may need to be able to create your own social media artwork quickly to react to what is going on with both your business and your customers. Maybe you have an awesome new product just delivered and you want to share it straight away, or you have a limited time offer to drum up more business on a quiet weekend. We can create you custom branded templates in Canva to make this as easy as possible for you. We can make you stand out from the crowd, with custom instagram stories, promos, competitions, new product images… whatever you may need, we can make your digital content creation easy!
Services that were used
- Brand Identity
- Web Design Concept
- Social Media Design