Branding and Strategy
Branding is so much more than a logo. Many new businesses focus on this one thing and whilst it is the face of your company, every visual element you create should all reflect your brand and messaging. Every visual you put out into the world will create an impression, good or bad, therefore your brand identity and strategy needs to connect with your customers to make you memorable. A strong brand increase sales, customer base, builds trust and ultimately sets you ahead of the competition.
tone of voice
ongoing design support
point of sale
HOW IT WORKS
No.1 Brand Discovery
This is the first step of any branding project. It’s time to delve into who you are and importantly who your customers are. What your goals and aims are, what your consumers want, who your competitors are, and where your marketplace is. This creates the solid base to build your brand strategy, which ultimately directs your brand identity with both vision and insight.
No. 2 Brand Strategy And Creative Direction
A brand strategy paves the way for a first class unique brand identity. By focusing on who you are, your competitors, and who your customers are, we can visualise a brand that connects with your audience and help your business flourish. As part of the brand strategy we begin to create a mood board to direct how your brand will look and feel.
No. 3 Brand Identity
Once we have the strategy in place we can move onto the next step…creation! From the mood board we will begin on the primary logo, secondary logo and sub-mark creation plus any patterns or social icons that may be required. To help you visualise your brand in action we will show you some images of your logo in use. From there we can develop a brand guidelines and create any print and digital collateral pieces you may need, whether it’s a website or gin bottle, we can get your brand and products ready for launch.
Upgrade Your DIY Brand
By doing it yourself you might have got your business off the ground but it may be holding you back now, if so it might be time to think about a refresh. There is such a competitive market, where people have so much choice it can be overwhelming. It is so important that you stand out and look professional, and your brand identity is key to doing this. If you are ready for a refresh, get in touch!
Create your one of a kind visual story, through your logo, pattern and imagery, to connect with your audience.
Starting a business or looking at rebranding?
We’re here to help you reach your goals. So get in touch and let’s discuss your goals and how we can get you there. We aim to get back to you within 2 working days.