CASE STUDY

Bee & Bee Chocolate

A product’s unique selling point (USP) should be clearly demonstrated within the branding. Bee & Bee is a chocolate brand that is sweetened with natural honey. Creating a natural and friendly style to support potential customer’s reasoning for buying the product. The last few seconds before purchase are vital to overcome the natural doubt of buying a product they have not bought before. This is why you should choose carefully when looking at your product packaging design.

Bee & Bee
Chocolate and logo
Packaging
Primary logo and colours

Creating a Single Minded Proposition

As part of our brand strategy and identity process we always create a Single Minded Proposition (SMP) at the planning stage before any assets are created. It clearly defines what the unique selling point is, while guiding the creative process in the direction you want. Read more about SMPs in our blog.

Gift wrap
Shop signage
Hot chocolate

Do you need packaging?

Product packaging design is a big decision, we understand that. All the hard work you put into the product could be ruined by poor packaging. That is why we work with you in creating packaging you are happy with and also promotes your brand statement to your target audience. 

Services that were used​

  • Brand Identity
  • Packaging
  • Concept

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