Consistent brand design for an app is becoming ever more important, we know how to make sure they stand out whilst still being user friendly. For many, brain training apps are a popular part of the day and are both productive and entertaining to the user. This is what alvyApp came to us to provide, to develop a brand that follows the smart, simple and effective content they provide. The great team behind alvyApp provided us with the concept and basic wireframes, from there we created a friendly, inspiring and fresh style. The icon is an abstract representation of both a brain (for obvious reasons) and a parrot head (for their repetitive nature, similar to how the app works.)