behind the brand

The Wild One Soap Co.



The Wild One Soap Co. is a brand we created as part of our 100 logo challenge of 2020, where we are creating logos over the year for concept businesses. We came up with this little soap company, from our love of plastic-free bathroom products. At home we have a variety of soap, cream, oil, shampoo, and cleanser bars as well as refillable cleaning products, we even have a bar of dog shampoo for Jerry. There’s been a few comments on how we must have a soap obsession  we have that many bars!

This is our take on a soap brand, for a business that creates both soap/cream bars and refillable glass bottles. We gave it a high end look and feel due to product ingredients and packaging all being sustainable and eco-friendly this comes with a slightly elevated price tag.

As always, our branding projects start with a mood board to give direction the the project.


From the mood board (images above, borrowed from a variety of sources) featuring neutrals, organic shapes, and typography focused logos and minimal bright photography we developed the brand identity for The Wild One Soap Co. And because we CANNOT resist a good mock up we’ve attached some example of the branding in use for you enjoyment.

the wild one

Written by Briony